{"product_id":"advertising-to-children-von-franziska-pfund","title":"Advertising to Children","description":"\u003cp\u003eSeminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, language: English, abstract: The extent of children¿s understanding of advertising messages and the\u003c\/p\u003e\u003cp\u003einfluence of advertising on children is a topic that still has to be researched.\u003c\/p\u003e\u003cp\u003eBut certain is, that the process of consumer socialization has an enormous\u003c\/p\u003e\u003cp\u003einfluence on children¿s attitude and perception of advertising.\u003c\/p\u003e\u003cp\u003eTelevision advertising is still the most common and most important way of\u003c\/p\u003e\u003cp\u003ecommunicating messages to children. It will be discussed, how and when\u003c\/p\u003e\u003cp\u003echildren start being able to distinguish commercials from program and when\u003c\/p\u003e\u003cp\u003ethey can understand the advertising intent. A further crucial point is how and\u003c\/p\u003e\u003cp\u003eto which extent television advertising does influence children on their brand\u003c\/p\u003e\u003cp\u003eperceptions. An important part of television advertising targeted to children is\u003c\/p\u003e\u003cp\u003eabout food. The effects on children and some measures as well as how\u003c\/p\u003e\u003cp\u003eadvertisers are convincing children will be discussed.\u003c\/p\u003e\u003cp\u003eThere are numerous alternative marketing activities aimed at children that\u003c\/p\u003e\u003cp\u003ehave a great impact and some of them will be illustrated. Concluding, this\u003c\/p\u003e\u003cp\u003epaper will give some future directions of research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e[...]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640866137\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640866137","offer_id":39425888551005,"sku":"9783640866137","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/107a3f54-c272-4d77-9c85-f150ec1c1f3d.jpg?v=1777782221","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-to-children-von-franziska-pfund","provider":"Autorenwelt Shop","version":"1.0","type":"link"}