{"product_id":"advertising-media-reach-in-india-von-jayakrishna-mandalapu","title":"Advertising Media Reach in India","description":"\u003cp\u003eUnder free global market economies and monopolistic  market conditions, advertising has become a major  means to reach the consumers either for market entry  or to retain the existing market share.  In India,  two-thirds of 1.21 billion populations are middle  class and are potential consumers. Hence, domestic  as well international producers are relying heavily  on advertising for sales promotion. This book,  therefore, provides proximate factors affecting  durable and non-durable product advertising to reach  potential consumers in India.   As an integral part of marketing research, the  advertising media reach, is therefore very much  needed by various interested groups, i.e. the  advertiser, advertising agency, the media and  certain government agencies.  It helps the  advertisers to identify the media reaching the  targeted consumers.  It can also be gainfully used  by the media in identifying market segments, and  type of media reach.  It aids the advertising  agencies to optimise media cost and guides the  government in detailing advertisement policy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844396508\"\u003e\u003ch3\u003eProximate factors affecting Durable and Non-durable product advertising to reach potential consumers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844396508","offer_id":39497051439197,"sku":"9783844396508","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2b62cfd9-a3b0-4198-8d85-853db4b760ee.jpg?v=1757914011","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-media-reach-in-india-von-jayakrishna-mandalapu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}