{"product_id":"advertising-efficiency-and-effectiveness-in-the-palestinian-banking-sector-von-mohammad-zedan-salem-und-musa-h-kheirelsid","title":"Advertising Efficiency and Effectiveness in the Palestinian Banking Sector","description":"\u003cp\u003eThis book aims to evaluate the level of banking   advertising efficiency and effectiveness in  Palestine.  To achieve its objectives, the book  researched the internal and external banking   environments  in Palestine.  This was done after so  much attention was paid to advertising media  selection and the special evaluation process  dictated by the history of Palestine.  Readers of  this book know that writing on Palestinian problems  especially economic problems requires avoiding  political issues that may distract the attention of  authors from their  main purpose which is to find  solutions and give recommendations to overcome some  technical economic problems. In order to achieve our objectives, we had to  clarify the two basic concepts, efficiency and  effectiveness, and design methods for measuring  their effects on our advertising plans.  We were  able to show that calculating and using  these two  concepts is independent of environmental variations.  Finally,  we recommend that bank managers should use  the redefined concepts of efficiency and  effectiveness  to examine the strengths and  weaknesses of their advertising plans.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844306804\"\u003e\u003ch3\u003eA Quest for Measuring Parameters\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844306804","offer_id":39470064205917,"sku":"9783844306804","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ce41ba2b-3d54-4e7f-b194-96e9a36e5035.jpg?v=1776057830","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-efficiency-and-effectiveness-in-the-palestinian-banking-sector-von-mohammad-zedan-salem-und-musa-h-kheirelsid","provider":"Autorenwelt Shop","version":"1.0","type":"link"}