{"product_id":"advertising-effectiveness-of-straight-versus-dramatic-ads-von-pousali-banerjee-indrani-mukherjee","title":"Advertising Effectiveness Of Straight Versus Dramatic Ads","description":"\u003cp\u003eAdvertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by \"An Index of Advertising Effectiveness\". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659933226\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659933226","offer_id":39434523443293,"sku":"9783659933226","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a50f3091-dffc-4675-9303-46a72b58ceea.jpg?v=1776227512","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-effectiveness-of-straight-versus-dramatic-ads-von-pousali-banerjee-indrani-mukherjee","provider":"Autorenwelt Shop","version":"1.0","type":"link"}