{"product_id":"advertising-decision-making-process-von-ammani-krishna","title":"Advertising Decision Making Process","description":"\u003cp\u003eAdvertising is fascinating and provocative. There   has been a dramatic acceleration in the pace and   nature of advertising all over the world.  The   challenging competitive environment of the market   calls for adopting innovative marketing strategies   in building the brand image, gaining the confidence   of the customers and reaching a larger customer   base. In this back drop the book focuses on various   aspects of advertising decision making process with   specific reference to selection of an advertising   agency by building an objective mathematical model   for the selection of an ideal advertising agency.    Besides the issue of selection, various other issues   of advertising are elaborated, debated and   conclusions drawn in the following chapters.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843390798\"\u003e\u003ch3\u003eAdvertising options with specific reference to corporates' choice of advertising agencies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843390798","offer_id":39471290024029,"sku":"9783843390798","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/70eafb18-d867-4c7b-8c4d-567cd995ec11.jpg?v=1775622938","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-decision-making-process-von-ammani-krishna","provider":"Autorenwelt Shop","version":"1.0","type":"link"}