{"product_id":"advertising-as-a-marketing-communication-tool-von-karina-petrova-und-anastasiya-bochkareva","title":"Advertising as a marketing communication tool","description":"\u003cp\u003eThis study is an attempt to investigate the  correspondence between feelings and attitudes  customers possess towards the Tele2''s Frank TV  commercials and actual Tele2''s expectations and  anticipations of customers'' perceptions. The  research was conducted in accordance with the  results received from the survey and the interview. One hundred respondents were asked to answer the  general questions about the TV commercials as well  as the Tele2''s advertisements with the main  character Black Sheep Frank and slogan \"Born to be  cheap\". At the same time the company''s expectations  were analyzed by means of the interview. After all,  the received results revealed the differences and  similarities of customers'' perceptions and company''s  expectations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843353441\"\u003e\u003ch3\u003eDifferences and similarities between customers'' perceptions and company''s expectations Case study of Swedish telecommunication operator Tele2 AB\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843353441","offer_id":39497162293341,"sku":"9783843353441","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b3b93d3c-a9da-4481-b747-b54b62946452.jpg?v=1765261992","url":"https:\/\/shop.autorenwelt.de\/products\/advertising-as-a-marketing-communication-tool-von-karina-petrova-und-anastasiya-bochkareva","provider":"Autorenwelt Shop","version":"1.0","type":"link"}