{"product_id":"advances-in-customer-relationship-management-von-daniel-catalan-matamoros-hrsg","title":"Advances in Customer Relationship Management","description":"\u003cp\u003eCustomer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789535105169\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9789535105169","offer_id":28275092947037,"sku":"9789535105169","price":129.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/77a072de-8492-4b5c-ab80-12c928ac7649.jpg?v=1714103239","url":"https:\/\/shop.autorenwelt.de\/products\/advances-in-customer-relationship-management-von-daniel-catalan-matamoros-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}