{"product_id":"addressing-the-innovation-challenge-insights-and-strategies-von-serena-graziosi","title":"Addressing the innovation challenge: insights and strategies","description":"\u003cp\u003eInnovating is challenging: creative and appealing  ideas have to become marketable products. In this  competitive context designers'' role is becoming more  and more fundamental and complex. Since their main  task is to find innovative solutions of technical  problems and optimize them within the requirements  set by marketing experts and organization business  models, it is mandatory to reduce as much as  possible the time spent for this optimization  process in order to shorten the new product time to  market.\"Things get worst\" for designers when this  optimization process has to deal with continuous  changes: as the technology evolves existing  customers develop new needs, but also this  technology may appeal to new kinds of customers,  with new kinds of needs. That is how a product  evolves and why organizations have to innovate. This  book discusses the innovation challenge trying to  find and propose new streams of research and  practical strategies, deliberately omitting business  and economics aspects but putting all the efforts on  discussing about the design process.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838388748\"\u003e\u003ch3\u003eA product design perspective for building breakthrough innovation capabilities\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838388748","offer_id":39499099177053,"sku":"9783838388748","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/bc615247-2b9b-4fa4-8076-74a7160a376a.jpg?v=1770703967","url":"https:\/\/shop.autorenwelt.de\/products\/addressing-the-innovation-challenge-insights-and-strategies-von-serena-graziosi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}