{"product_id":"adaptive-personalization-of-web-search-von-shady-elbassuoni","title":"Adaptive Personalization of Web Search","description":"\u003cp\u003eRevision with unchanged content. An often stated problem in the state-of-the-art web search is its lack of user  adaptation, as all users are presented with the same search results for a given  query string. The effectiveness of a personalization of web search shows high  variance in performance depending on the query, the user and the search  context. To this end, carefully choosing the right personalization strategy in a  context sensitive manner is critical for an improvement of search results.  In this book, we first introduce some fundamentals of the general  information retrieval process as well as incorporating relevance feedback  information. We also present a brief summary of current personalization  approaches followed by the presentation of a general framework that  dynamically adapts the query-result ranking to the different information  needs in order to improve the search experience for the individual user.  This book is intended to act as a focal point for researchers and practitioners  whose work is related to web information seeking and interaction, and with a  precise focus on search personalization.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639450576\"\u003e\u003ch3\u003eTask sensitive approach  to search personalization\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639450576","offer_id":39487722651741,"sku":"9783639450576","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/56ae15f7-69be-408c-a064-0d1f81abcec4.jpg?v=1773381615","url":"https:\/\/shop.autorenwelt.de\/products\/adaptive-personalization-of-web-search-von-shady-elbassuoni","provider":"Autorenwelt Shop","version":"1.0","type":"link"}