Adaptation of controllable variables in marketing mix: A case study on Volvo cars India limited

Adaptation of controllable variables in marketing mix: A case study on Volvo cars India limited

von Aravind Agastyaraju
Taschenbuch - 9783659117312
49,00 €
  • Versandkostenfrei
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)

Autorenfreundlich Bücher kaufen?!

Beschreibung

A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find the company action towards reaching the people with sound marketing mix strategies. Apart from marketing mix i have chosen culture as a main factor that influences the marketing. I have applied Hofstede's model and Fons Trompeenars cultural dimension model to explain the customers behavioral attitude, which is driven by the culture.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Mai 2012
Maße 220 mm x 150 mm x 6 mm
Gewicht 177 Gramm
Format Taschenbuch
ISBN-13 9783659117312
Auflage Nicht bekannt
Seiten 108

Schlagwörter