{"product_id":"acquisition-of-easyjet-plc-by-british-airways-plc-von-sebastian-meyer","title":"Acquisition of EasyJet plc. by British Airways plc.","description":"\u003cp\u003eSeminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy \u0026amp; Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638728690\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783638728690","offer_id":39523600924765,"sku":"9783638728690","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1d671583-ad6f-44e3-83ee-fe1528625849.jpg?v=1777352741","url":"https:\/\/shop.autorenwelt.de\/products\/acquisition-of-easyjet-plc-by-british-airways-plc-von-sebastian-meyer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}