ACCESS TO AND USE OF INFORMATION BY BOOKTRADE ENTREPRENEURS:: A KENYAN PERSPECTIVE

ACCESS TO AND USE OF INFORMATION BY BOOKTRADE ENTREPRENEURS:: A KENYAN PERSPECTIVE

von Emily Kogos
Taschenbuch - 9783639251203
79,00 €
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Beschreibung

INFORMATION USE BY BOOKTRADE ENTREPRENEURS This book provides information for booksellers faced with day to day decisions in stocking, selling, marketing and distribution. It tackles information access and use issues that arise in different situations in the selling process. The book is resourceful for researchers, students and practitioners in the book industry. The entrepreneurial approach gives it an impetus as a tool of reference in setting up a business. As a research grounded publication, the book gives useful insight on the critical role of bibliographic service providers, the role of stakeholders such as education agencies and the importance of information systems in managing functions such as stock control and monitoring and human resource and financial management.

Details

Verlag VDM Verlag
Ersterscheinung April 2010
Maße 220 mm x 150 mm x 16 mm
Gewicht 409 Gramm
Format Taschenbuch
ISBN-13 9783639251203
Auflage Nicht bekannt
Seiten 264

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