{"product_id":"a-strategic-analysis-of-scandinavian-airlines-sas-von-johannes-walder","title":"A strategic analysis of Scandinavian airlines (SAS)","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656407973\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656407973","offer_id":39427009118301,"sku":"9783656407973","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ac9f450c-8a77-449f-8af4-3a26b6ce9b92.jpg?v=1777955942","url":"https:\/\/shop.autorenwelt.de\/products\/a-strategic-analysis-of-scandinavian-airlines-sas-von-johannes-walder","provider":"Autorenwelt Shop","version":"1.0","type":"link"}