{"product_id":"a-paris-beijing-international-strategic-alliance-an-intercultural-business-case-study-report-von-gebhard-deissler","title":"A Paris-Beijing International Strategic Alliance","description":"\u003cp\u003eScientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge¿ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656565833\"\u003e\u003ch3\u003eAn Intercultural Business Case Study Report\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656565833","offer_id":39433309061213,"sku":"9783656565833","price":10.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/68dab1a4-ce00-4063-acf7-869f368eaa59.jpg?v=1778303523","url":"https:\/\/shop.autorenwelt.de\/products\/a-paris-beijing-international-strategic-alliance-an-intercultural-business-case-study-report-von-gebhard-deissler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}