{"product_id":"a-moment-to-give-no-moment-to-take-a-mixed-methods-study-on-volunteer-tourism-marketing-von-usep-suhud","title":"A moment to give, no moment to take","description":"\u003cp\u003eSocial marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking\/receiving, (b) giving, and (c) taking\/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking\/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking\/receiving motivation was otherwise.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659520266\"\u003e\u003ch3\u003eA mixed-methods study on volunteer tourism marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659520266","offer_id":39448804360285,"sku":"9783659520266","price":93.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/529b3986-4df3-4773-ad56-28c92aee9d54.jpg?v=1774678921","url":"https:\/\/shop.autorenwelt.de\/products\/a-moment-to-give-no-moment-to-take-a-mixed-methods-study-on-volunteer-tourism-marketing-von-usep-suhud","provider":"Autorenwelt Shop","version":"1.0","type":"link"}