{"product_id":"a-fresh-look-at-marketing-von-henry-kyambalesa","title":"A Fresh Look at Marketing","description":"\u003cp\u003eThis book is mainly designed to update, as well as redefine, many traditional market­ing terms, principles and conceptual underpinnings which have apparently become irrelevant, unsuitable and\/or obsolete in modern socioeconomic settings mainly due to innovations in business and marketing practices¿innovations which are dictated by changes in social, econom­ic, competitive, and technological condi­tions. It is a must-read for Marketing students, instructors, researchers, theorists, practitioners, and prospective marketers, and for govern­ment leaders whose official roles and preroga­tives have a direct bearing on the success and survival of business entities in their respective coun­tries, as well as casual readers who may have an interest in gaining an understanding of the nitty-gritty of any of the themes covered in the chapters of the book.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204956619\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204956619","offer_id":40233430483037,"sku":"9786204956619","price":119.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e55f701e-3405-401b-93a6-9d0ee8de0dd4.png?v=1758877418","url":"https:\/\/shop.autorenwelt.de\/products\/a-fresh-look-at-marketing-von-henry-kyambalesa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}