{"product_id":"zelenoe-pokupatelskoe-powedenie-von-suzan-rouzwarn","title":"Zelenoe pokupatel'skoe powedenie","description":"\u003cp\u003eIssledowatel' schitaet, chto dlq äffektiwnogo ispol'zowaniq marketinga i prodwizheniq \"zelenyh\" brendow na rynke wazhno ne tol'ko ponqt', kak organizacii, zhelaüschie äffektiwno ispol'zowat' swoj \"zelenyj\" brending, mogut uspeshno wnedrit' i prodwigat' \"zelenyj i\/ili ustojchiwyj\" w ramkah swoego brendowogo opyta, no i poluchit' bolee glubokoe ponimanie togo, kto na samom dele qwlqetsq \"zelenym\" potrebitelem? Sposobnost' opredelqt' i ispol'zowat' klüchewye idei \"zelenogo\" brenda w kommunikatiwnyh predlozheniqh organizacij i priwlekat' potrebitelej k bolee glubokoj ämocional'noj swqzi pozwolit organizaciqm takzhe popytat'sq preodolet' nekotorye iz tekuschih wosprinimaemyh neiskrennih marketingowyh kampanij wokrug \"zelenogo\" brenda, kotorye sozdali u potrebitelej nedostatok äkologicheskoj aktiwnosti (Rettie, Burchell, \u0026amp; Riley, 2012) i wosprinimaemye \"zelenye pomoi\", chto, sledowatel'no, s bol'shej weroqtnost'ü priwedet k polozhitel'nomu wowlecheniü i \"zelenomu\" pokupatel'skomu powedeniü potrebitelej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204901817\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204901817","offer_id":40241346183261,"sku":"9786204901817","price":35.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d3b1220a-a82d-494c-82d9-54d16ecf6de9.png?v=1758344292","url":"https:\/\/shop.autorenwelt.de\/en\/products\/zelenoe-pokupatelskoe-powedenie-von-suzan-rouzwarn","provider":"Autorenwelt Shop","version":"1.0","type":"link"}