{"product_id":"zakupki-w-mnogokulturnom-mire-von-klar-le-gal","title":"Zakupki w mnogokul'turnom mire","description":"\u003cp\u003eS 1980-h godow, kogda geopoliticheskie issledowateli goworqt o globalizacii, oni chasto powtorqüt: \"Dumaj global'no, dejstwuj lokal'no\". Transnacional'nye firmy dolzhny idti na ustupki w otnoshenii ätih dwuh shkal. Ponimanie i znanie global'nogo rynka neobhodimo, no nedostatochno dlq polnocennogo razwitiq biznesa i pribyl'nosti global'nyh firm w ustojchiwom rezhime. Na samom dele, s momenta globalizacii äto dowol'no slozhnaq zadacha. Po mere globalizacii äkonomiki i usileniq konkurencii krupnye firmy zanimaütsq zakupkoj syr'q i towarow dlq postawschikow i konechnyh potrebitelej w bolee shirokom diapazone mest. Kakie problemy oni reshaüt? Kakie stawki neobhodimo preodolet' mnogonacional'nym korporaciqm, chtoby sohranit' ili uwelichit' swoü dolü rynka? Kak oni mogut ob#edinit'sq i äffektiwno dostich' postawlennyh celej? Kak optimalen kross-kul'turnyj menedzhment w otdele zakupok? Chto im mozhet ponadobit'sq? Dolzhny li transnacional'nye korporacii polnost'ü ili chastichno izmenit' swoü poziciü w oblasti zakupok? Jeta kniga dast wam otwety na woprosy, kasaüschiesq zakupok w nashem globalizirowannom mire.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204917092\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204917092","offer_id":40256217186397,"sku":"9786204917092","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/07d51d2f-8a54-4d45-bed5-0ff262eb1933.png?v=1758257256","url":"https:\/\/shop.autorenwelt.de\/en\/products\/zakupki-w-mnogokulturnom-mire-von-klar-le-gal","provider":"Autorenwelt Shop","version":"1.0","type":"link"}