{"product_id":"when-things-go-wrong-von-aiva-jaceviciute","title":"When Things Go Wrong","description":"\u003cp\u003eNowadays, so many different rules and guidelines  exist, which give instructions on what a company  should do, in order to be successful and have a  positive global impact on all the related  stakeholders. However, every day newspapers are full  of compromising headlines which uncover big public  scandals which occur even in very well known and  respected companies. As it is extremely difficult or  even impossible to avoid public scandals, the  research question arises: How to improve public  relations after being involved in a public scandal?  The research question is answered while analyzing  four case studies (Case 1: Johnson \u0026amp; Johnson  Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil  Spill, Case 3: Real Meat Scandal, and Case 4: Nike  Sweatshop) and developing What to Do and What Not to  Do lists from literature, case studies, and expert  opinion. Results of the thesis should be used for  familiarizing the companies with existing strategies  and best practices; however, in the end encouraging  them to develop their own lists to be followed, in  case a public scandal occurs.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844384093\"\u003e\u003ch3\u003eHow to Improve Public Relations After Being Involved in a Public Scandal? Cases of J\u0026amp;J, Exxon Valdez, Metro Group, Nike\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844384093","offer_id":39495946928221,"sku":"9783844384093","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e1b03453-7e62-4925-92f4-dab509cdeffd.jpg?v=1776056634","url":"https:\/\/shop.autorenwelt.de\/en\/products\/when-things-go-wrong-von-aiva-jaceviciute","provider":"Autorenwelt Shop","version":"1.0","type":"link"}