{"product_id":"when-co-creation-leads-to-love-von-melanie-osswald","title":"When Co-Creation Leads to Love","description":"\n                                \n                \u003cp\u003eInnovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658488895\"\u003e\u003ch3\u003eIntersubjectivity in Open Innovation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658488895","offer_id":55445904687429,"sku":"9783658488895","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d4945eee-9e7d-4705-bbaa-17fe79cda655.jpg?v=1776921565","url":"https:\/\/shop.autorenwelt.de\/en\/products\/when-co-creation-leads-to-love-von-melanie-osswald","provider":"Autorenwelt Shop","version":"1.0","type":"link"}