{"product_id":"vybor-brenda-pokupatelem-von-xeniq-bonig","title":"Vybor brenda pokupatelem","description":"\u003cp\u003eNachawsheesq w 90-h godah HH weka formirowanie w Rossii \"obschestwa potrebleniq\" obuslowilo powyshennyj interes otechestwennyh specialistow k problemam brendinga. Esche otnositel'no nedawno nerazwitost' sistemy brendow w Rossii wynuzhdala proizwoditelej udowletworqt'sq intuitiwnymi predstawleniqmi o zakonomernostqh funkcionirowaniq brendow na rynke. Otsutstwowalo chetkoe znanie o faktorah, opredelqüschih uspeshnost' kazhdogo otdel'nogo brenda, ob ozhidaniqh potrebitelej, äffektiwnosti reklamy i t.p. Do sih por osnownym istochnikom znanij w dannoj oblasti qwlqütsq trudy zarubezhnyh awtorow, ne uchitywaüschih mestnuü specifiku. Dannaq rabota poswqschena analizu wliqniq tipologicheskih osobennostej pokupatelej na ih wybor brendow w uslowiqh sowremennoj Rossii. Awtor predlagaet podhod k razrabotke nauchno obosnowannoj modeli, orientirowannoj neposredstwenno na rossijskie uslowiq. Kniga adresowana specialistam w oblasti marketinga i reklamy, mozhet byt' ispol'zowana w kachestwe dopolnitel'noj uchebnoj literatury dlq studentow profil'nyh i smezhnyh special'nostej, a takzhe wsem, kto na praktike zanimaetsq izucheniem potrebitel'skogo powedeniq, razrabotkoj i sozdaniem brendow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843304108\"\u003e\u003ch3\u003eKto, chto, kak i pochemu\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843304108","offer_id":39497169928285,"sku":"9783843304108","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/184d8d3d-cded-43ad-b2ac-f70e9f8cbc9e.jpg?v=1758953022","url":"https:\/\/shop.autorenwelt.de\/en\/products\/vybor-brenda-pokupatelem-von-xeniq-bonig","provider":"Autorenwelt Shop","version":"1.0","type":"link"}