{"product_id":"vliqnie-metafor-na-ponimanie-pismennyh-textow-von-paula-morgado","title":"Vliqnie metafor na ponimanie pis'mennyh textow","description":"\u003cp\u003eMetafora qwlqetsq predmetom interesa shirokogo kruga disciplin, takih kak filosofiq, logika, ritorika, semantika, lingwistika, s proshlyh wekow. V aristotelewskoj tradicii metafora otnosilas' tol'ko k ritoricheskoj i literaturnoj sfere i ponimalas' kak process perenosa, pri kotorom imq odnoj weschi priswaiwaetsq drugoj (Aristotel', 1959). Odnako s poqwleniem w poslednem desqtiletii XX weka kognitiwnyh nauk ätot fenomen wnow' priwlek k sebe interes, poskol'ku stal traktowat'sq ne prosto kak ritoricheskij priem poäticheskogo woobrazheniq, a kak kognitiwnyj mehanizm, pronizywaüschij powsednewnoe kommunikatiwnoe wzaimodejstwie (Lakoff \u0026amp; Johnson, 1980). V kontexte poslednej discipliny byla sformulirowana kognitiwnaq teoriq konceptual'noj metafory (Lakoff \u0026amp; Johnson, 1980; 1999; Lakoff, 1987; Rivano, 1997).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206298533\"\u003e\u003ch3\u003eProswetitel'skaq deqtel'nost' w oblasti biologii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206298533","offer_id":46965116502341,"sku":"9786206298533","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/eb4c134e-07e5-450e-828e-60fba164dbed.jpg?v=1758607224","url":"https:\/\/shop.autorenwelt.de\/en\/products\/vliqnie-metafor-na-ponimanie-pismennyh-textow-von-paula-morgado","provider":"Autorenwelt Shop","version":"1.0","type":"link"}