{"product_id":"virtual-reality-real-intentions-von-generoso-branca","title":"Virtual Reality, Real Intentions","description":"\n                                \n                \u003cp\u003e\n                                        This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies\n                    \n                    \u003cem\u003e, it assesses consumers' perceptions, attitudes, and intentions, such as \u003c\/em\u003e\n                                        perceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and \n                    \n                    \u003cem\u003econsumer behavior in immersive environments\u003c\/em\u003e\n                                        , offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation \n                    \n                    \u003cem\u003eand testing\u003c\/em\u003e\n                                        , contributing to both academic discourse and practical applications in prototyping and sustainable design.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032101419\"\u003e\u003ch3\u003eConsumers’ Evaluation of Product Packaging in Immersive Environments\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032101419","offer_id":55731132170565,"sku":"9783032101419","price":128.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a632d66c-f954-4460-b21b-45a9c2243fe4.jpg?v=1774675162","url":"https:\/\/shop.autorenwelt.de\/en\/products\/virtual-reality-real-intentions-von-generoso-branca","provider":"Autorenwelt Shop","version":"1.0","type":"link"}