{"product_id":"virtual-online-worlds-enabling-technologies-to-establish-interwoven-relationships-to-network-constituents-in-an-emerging-virtual-marketspace-von-benjamin-bach","title":"Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace","description":"\u003cp\u003eMaster's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business \u0026amp; Law), course: International Marketing Strategy, language: English, abstract: Purpose\u003c\/p\u003e\u003cp\u003eThis dissertation analyses whether Second Life, as an emerging interactive\u003c\/p\u003e\u003cp\u003eonline environment, provides marketers with the scope to establish\u003c\/p\u003e\u003cp\u003einterwoven relationships to network constituents, and highlights the\u003c\/p\u003e\u003cp\u003eimportance and benefits arising from enabling technologies to business\u003c\/p\u003e\u003cp\u003emarketing operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesign \/ Methodology \/ Approach\u003c\/p\u003e\u003cp\u003eThe correlation to previous work was critically addressed with a focal point\u003c\/p\u003e\u003cp\u003eset on relationship, and e-marketing approaches and strategies, whilst\u003c\/p\u003e\u003cp\u003ehighlighting the potential of an utilisation of virtual worlds \/ communities.\u003c\/p\u003e\u003cp\u003eThe methodological approach was of an inductive philosophy by\u003c\/p\u003e\u003cp\u003egathering information about Second Life from a corporate and an\u003c\/p\u003e\u003cp\u003eindividual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a\u003c\/p\u003e\u003cp\u003eparticipant observation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFindings\u003c\/p\u003e\u003cp\u003eThrough a conceptual analysis of the virtual community of Second Life in\u003c\/p\u003e\u003cp\u003eterms of exploring reasons for participation and benefits received from an\u003c\/p\u003e\u003cp\u003eimmersion into Second Life, the research study indicated that corporate\u003c\/p\u003e\u003cp\u003einvolvement in this innovative environment can offer marketers with\u003c\/p\u003e\u003cp\u003eopportunities to establish relationships to existing and potential network\u003c\/p\u003e\u003cp\u003econstituents.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eResearch Limitations \/ Implications\u003c\/p\u003e\u003cp\u003eThis marketing research study identified limitations due to its topical nature,\u003c\/p\u003e\u003cp\u003eas the number of research publications is limited with regards to the\u003c\/p\u003e\u003cp\u003emomentum of Second Life¿s innovative virtual 3-D environment and hence,\u003c\/p\u003e\u003cp\u003eresearch in this arena is only just emerging and has not been empirically\u003c\/p\u003e\u003cp\u003etested. The evolving virtual world environment along with the possible\u003c\/p\u003e\u003cp\u003enecessity for marketers to both establish a presence and demonstrate\u003c\/p\u003e\u003cp\u003einnovative marketing approaches to capture a tech-savvy audience,\u003c\/p\u003e\u003cp\u003eidentify the implications for this dissertation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640204977\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640204977","offer_id":39425186267229,"sku":"9783640204977","price":52.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d9df6769-b714-4e6e-927f-099a72d27b52.jpg?v=1777530454","url":"https:\/\/shop.autorenwelt.de\/en\/products\/virtual-online-worlds-enabling-technologies-to-establish-interwoven-relationships-to-network-constituents-in-an-emerging-virtual-marketspace-von-benjamin-bach","provider":"Autorenwelt Shop","version":"1.0","type":"link"}