{"product_id":"vich-spid-i-smi-von-darmarris-kaguda","title":"VICh\/SPID i SMI","description":"\u003cp\u003eVICh\/SPID: Analiz otdel'nyh telewizionnyh reklamnyh materialow zimbabwijskoj radioweschatel'noj korporacii, poswqschennyh problemam VICh\/SPIDa, predstawlqet soboj knigu, w kotoroj rassmatriwaütsq kommunikatiwnye strategii, ispol'zuemye dlq resheniq problem destigimacii, zaschity ot VICh\/SPIDa, predotwrascheniq peredachi wirusa ot materi k rebenku, sposobow peredachi wirusa VICh\/SPIDa i wozderzhaniq ot dobrachnyh polowyh kontaktow. V kachestwe instrumenta analiza w nej ispol'zuetsq CDA. Ustanowleno, chto qzyk ubeditel'no ispol'zuetsq w reklame dlq destigmatizacii VICh\/SPIDa, informirowaniq auditorii o putqh peredachi VICh\/SPIDa i zaschity ot nego. On takzhe pooschrqet izmeneniq w powedenii i wnushaet uwerennost' w tom, chto lüdi, zhiwuschie s VICh\/SPIDom, budut zhit' pozitiwno. Kniga budet polezna studentam, izuchaüschim qzyk i uchastwuüschim w reklamnyh diskursah.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203126419\"\u003e\u003ch3\u003eAnaliz otdel'nyh telewizionnyh reklamnyh materialow Veschatel'noj korporacii Zimbabwe\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203126419","offer_id":40653874167901,"sku":"9786203126419","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7ee0dd90-c5a8-40f4-84cd-24b4ff9c9b58.png?v=1748756665","url":"https:\/\/shop.autorenwelt.de\/en\/products\/vich-spid-i-smi-von-darmarris-kaguda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}