{"product_id":"veritatem-fidei-von-antonio-grace","title":"Veritatem Fidei","description":"\u003cp\u003eLa confiance. Vertrou. Güven. ¿¿¿. Tumaini. Confianza. ¿¿¿¿¿¿¿. Zaufanie. Fiducia. ¿¿¿. ¿¿¿¿. Vertrauen. ¿¿¿¿¿¿¿¿¿¿¿. Trust. One word, fourteen different languages ¿ trust. This work forms an introductory analysis of the complex characteristic that all humans are familiar with, that all languages have a word for, which all people desire; trust. During my qualitative field research in Australia and New Zealand I extensively interviewed twenty franchisees from four different food retail franchise systems. I explored areas of their franchisee\/franchisor relationship focusing on the central critical aspect of trust. It doesn¿t take a genius to believe that without trust in a relationship, not only is it more likely to fail, but it will never be as effective as it could be with confianza (Italian) present. I propose that trust is crucial; trust is a fundamental relational characteristic that needs to be placed at the foundation of the franchisee\/franchisor relationship. If the trust is broken, if the trust is lost¿the relationship will inevitably fail.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783845413914\"\u003e\u003ch3\u003eThe truth about trust within the franchising relationship\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783845413914","offer_id":39497115828317,"sku":"9783845413914","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b89a200b-9db9-42d0-9863-a5b447bdc39f.jpg?v=1776233959","url":"https:\/\/shop.autorenwelt.de\/en\/products\/veritatem-fidei-von-antonio-grace","provider":"Autorenwelt Shop","version":"1.0","type":"link"}