{"product_id":"vending-retail-marketing-von-dobromir-kirilov-stoyanov","title":"Vending Retail Marketing","description":"\n                                \n                \u003cp\u003e\n                                        As the first comprehensive and systematic study of vending retail marketing, \n                    \n                    \u003cem\u003eVending Retail Marketing\u003c\/em\u003e\n                                         by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon. The book traces the historical evolution of vending machines—from early automatic dispensers to contemporary AI-powered systems—highlighting their transformation into intelligent retail interfaces. Addressing a clear gap in the literature, which has previously been dominated by entrepreneurial manuals or socially oriented academic studies, it situates vending within a broader business and marketing context.\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eStoyanov analyzes vending as a retail channel, an industrial product, an advertising medium, and a service innovation. He provides structured classifications of vending systems by product type, payment technologies, distribution strategies, and communication models, supported by global market data and applied examples. Primarily intended for undergraduate and graduate students in business, marketing, and information systems, the book also serves practitioners seeking to implement both conventional and smart vending solutions.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        By combining strategic analysis with technological insight, \n                    \n                    \u003cem\u003eVending Retail Marketing\u003c\/em\u003e\n                                         establishes vending retail marketing as an emerging interdisciplinary research field.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031901225\"\u003e\u003ch3\u003eText and International Cases\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031901225","offer_id":55149818970437,"sku":"9783031901225","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3425d6cd-a05e-46f7-b9ce-e01628f680f1.jpg?v=1772689448","url":"https:\/\/shop.autorenwelt.de\/en\/products\/vending-retail-marketing-von-dobromir-kirilov-stoyanov","provider":"Autorenwelt Shop","version":"1.0","type":"link"}