{"product_id":"value-creation-in-international-business-relationships-von-toshiaki-owari","title":"Value Creation in International Business Relationships","description":"\u003cp\u003eA growing number of marketing researchers and practitioners are considering value as an essential constituent of marketing strategy development and implementation. Delivering superior value to customers is a key to creating and sustaining long-term business relationships. In order to differentiate themselves through improved customer interactions, wood products companies need to understand how they can create value in international business-to-business relationships. This book examines how wood products companies create value in international business relationships. As a highly competitive player worldwide, this book focused on the perspective of Finnish wood products suppliers. A conceptual framework of supplier's value creations in international business relationships was developed, and a nationwide survey with a structured questionnaire was conducted to closely examine prevailing experiences and perceptions in both primary and value-added wood products companies in Finland. The distinguishing characteristics and possible measures of Finnish wood products suppliers' value creation in international business relationships were discussed in conclusion.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846525739\"\u003e\u003ch3\u003ePerspectives of Finnish wood products suppliers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846525739","offer_id":39494568575069,"sku":"9783846525739","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8f079192-7ff2-41ed-b34c-8be08fa7a330.jpg?v=1775626747","url":"https:\/\/shop.autorenwelt.de\/en\/products\/value-creation-in-international-business-relationships-von-toshiaki-owari","provider":"Autorenwelt Shop","version":"1.0","type":"link"}