{"product_id":"v-poiskah-podlinnogo-von-anna-kasper","title":"V poiskah podlinnogo:","description":"\u003cp\u003eAutentichnost' zanimaet wazhnoe mesto w nashej zhizni. Odnako interpretaciq togo, chto qwlqetsq podlinnym, - neprostaq zadacha. U podlinnosti est' swoi sloi i urowni. Ona sub#ektiwna, illüzorna i w rawnoj stepeni wseob#emlüscha. Esli my rassmatriwaem podlinnost' kak priwilegirowannuü sposobnost' delat' i rasshifrowywat' zaqwleniq o prawdiwosti, to my mozhem dwigat'sq dal'she i posmotret', kakuü rol' ona igraet na sowremennom rynke. Kogda rech' idet o brendinge i KSO, mnogochislennye issledowaniq pokazali, chto podlinnost' qwlqetsq odnoj iz naibolee wazhnyh harakteristik, kotorye ischut potrebiteli. Kogda potrebiteli schitaüt brend i ego KSO podlinnymi, oni woznagrazhdaüt ego swoim doweriem, loql'nost'ü i rekomendaciqmi (Cohn\u0026amp;Wolfe, 2014). Hotq w swoem nyneshnem sostoqnii KSO tonet pod tqzhest'ü autentichnogo predstawleniq i zhelaemogo urownq social'nogo liderstwa.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205656181\"\u003e\u003ch3\u003eStrategicheskij wzglqd na rol' autentichnosti w brendinge i KSO\/social'nyh iniciatiwah\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205656181","offer_id":40890349813853,"sku":"9786205656181","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6f9c5cfc-f095-4fd0-bcfb-9bbe7f71ff2a.jpg?v=1758431797","url":"https:\/\/shop.autorenwelt.de\/en\/products\/v-poiskah-podlinnogo-von-anna-kasper","provider":"Autorenwelt Shop","version":"1.0","type":"link"}