{"product_id":"user-buyer-behavior-in-the-world-wide-web-von-andera-gadeib","title":"User Buyer Behavior in the World Wide Web","description":"\u003cp\u003eInhaltsangabe:\u003c\/p\u003e\u003cp\u003eInhaltsverzeichnis:Inhaltsverzeichnis:\u003c\/p\u003e\u003cp\u003eCONTENTS\u003c\/p\u003e\u003cp\u003eAcknowledgment\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eTables\u003c\/p\u003e\u003cp\u003eFigures\u003c\/p\u003e\u003cp\u003e1Introduction\u003c\/p\u003e\u003cp\u003e1.1Purpose of the Investigation\u003c\/p\u003e\u003cp\u003e1.2Statement of the Problem\/Background\u003c\/p\u003e\u003cp\u003e1.3Research Objectives\u003c\/p\u003e\u003cp\u003e1.4Methodology\u003c\/p\u003e\u003cp\u003e1.5Assumptions\u003c\/p\u003e\u003cp\u003e1.6Limitations\u003c\/p\u003e\u003cp\u003e1.7Discussion of Terms\u003c\/p\u003e\u003cp\u003e1.8Organization of the Investigation\u003c\/p\u003e\u003cp\u003e1.9The Need for the Investigation\u003c\/p\u003e\u003cp\u003e2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys\u003c\/p\u003e\u003cp\u003e2.1GVU\/Hermes 4th WWW User Survey\u003c\/p\u003e\u003cp\u003e2.2CommerceNet\/Nielsen Internet Demographics Survey\u003c\/p\u003e\u003cp\u003e2.3Sociological Study by the University of Trier\u003c\/p\u003e\u003cp\u003e3Empirical Analysis\u003c\/p\u003e\u003cp\u003e3.1Goal of the Empirical Analysis\u003c\/p\u003e\u003cp\u003e3.2Methodology\u003c\/p\u003e\u003cp\u003e3.2.1Survey Design\u003c\/p\u003e\u003cp\u003e3.2.1.1Research Design\u003c\/p\u003e\u003cp\u003e3.2.1.2Data Sources\u003c\/p\u003e\u003cp\u003e3.2.1.3Sampling Concept\u003c\/p\u003e\u003cp\u003e3.2.2The Questionnaire\u003c\/p\u003e\u003cp\u003e3.2.2.1Questionnaire Design\u003c\/p\u003e\u003cp\u003e3.2.2.2First Subsection: General Characteristics of WWW Usage\u003c\/p\u003e\u003cp\u003e3.2.2.3Second Subsection: Product Concern Issues\u003c\/p\u003e\u003cp\u003e3.2.2.4Third Subsection: Classification Data\/Demographics\u003c\/p\u003e\u003cp\u003e3.2.3Technical Implementation\u003c\/p\u003e\u003cp\u003e4Results and Discussion\u003c\/p\u003e\u003cp\u003e4.1General Demographics and Web Usage\u003c\/p\u003e\u003cp\u003e4.1.1Location\u003c\/p\u003e\u003cp\u003e4.1.2Gender\u003c\/p\u003e\u003cp\u003e4.1.3Age\u003c\/p\u003e\u003cp\u003e4.1.4Marital Status\u003c\/p\u003e\u003cp\u003e4.1.5Education\u003c\/p\u003e\u003cp\u003e4.1.6Occupation\u003c\/p\u003e\u003cp\u003e4.1.7Income\u003c\/p\u003e\u003cp\u003e4.1.8Method of Access\u003c\/p\u003e\u003cp\u003e4.1.9Time Spent on the Web\u003c\/p\u003e\u003cp\u003e4.1.10Activities on the Web\u003c\/p\u003e\u003cp\u003e4.1.11Sensitivity to rising costs\u003c\/p\u003e\u003cp\u003e4.2Attitudes Toward Web Products and Services\u003c\/p\u003e\u003cp\u003e4.2.1Preferred Products\u003c\/p\u003e\u003cp\u003e4.2.2Moderately Preferred Products\u003c\/p\u003e\u003cp\u003e4.2.3Moderately Unaccepted Products\u003c\/p\u003e\u003cp\u003e4.2.4Unaccepted Products\u003c\/p\u003e\u003cp\u003e4.3Attitudes Toward Purchasing Through the World Wide Web\u003c\/p\u003e\u003cp\u003e4.3.1Experience with Web Purchases\u003c\/p\u003e\u003cp\u003e4.3.2Satisfaction with Web Purchases\u003c\/p\u003e\u003cp\u003e4.3.3Security\u003c\/p\u003e\u003cp\u003e4.3.4Influence of Security Concerns\u003c\/p\u003e\u003cp\u003e4.3.5Total Purchase Dollars\u003c\/p\u003e\u003cp\u003e4.4Information Sought\u003c\/p\u003e\u003cp\u003e4.4.1Attitude Toward Text Product Information\u003c\/p\u003e\u003cp\u003e4.4.2Attitude Toward Graphic Product Information\u003c\/p\u003e\u003cp\u003e4.5User Profile\u003c\/p\u003e\u003cp\u003e5Summary, Conclusion and Recommendations for Further Study\u003c\/p\u003e\u003cp\u003e5.1Summary and Conclusion\u003c\/p\u003e\u003cp\u003e5.2Recommendations for Further Study\u003c\/p\u003e\u003cp\u003eWorks Cited\u003c\/p\u003e\u003cp\u003eVERSICHERUNG \u003c\/p\u003e\u003cp\u003eAPPENDIX\u003c\/p\u003e\u003cp\u003eBei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu.\u003c\/p\u003e\u003cp\u003eBitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838634562\"\u003e\u003ch3\u003eAn international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838634562","offer_id":39822634188893,"sku":"9783838634562","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6b37ff4f-bf21-4edd-89dd-7593577b496d.jpg?v=1775195095","url":"https:\/\/shop.autorenwelt.de\/en\/products\/user-buyer-behavior-in-the-world-wide-web-von-andera-gadeib","provider":"Autorenwelt Shop","version":"1.0","type":"link"}