{"product_id":"unlocking-the-customer-value-chain-von-thales-s-teixeira-und-greg-piechota","title":"Unlocking the Customer Value Chain","description":"\u003cp\u003eBased on eight years of   research visiting dozens of startups, tech companies and incumbents, Harvard   Business School professor Thales Teixeira shows how and why consumer industries   are disrupted, and what established companies can do about it-while highlighting   the specific strategies potential startups use to gain a competitive edge.\u003cbr\u003e  \u003cbr\u003e There is a pattern to digital disruption in an industry, whether the   disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless   other startups that have stolen large portions of market share from industry   leaders, often in a matter of a few years.\u003cbr\u003e\u003cbr\u003eAs Teixeira makes clear, the nature of competition has fundamentally   changed. Using innovative new business   models, startups are stealing customers by breaking the links in how   consumers discover, buy and use products and services. By decoupling the   customer value chain, these startups, instead of taking on the Unilevers and   Nikes, BMW's and Sephoras of the world head on, peel away a piece of the   consumer purchasing process. Birchbox offered women a new way to sample   beauty products from a variety of companies from the convenience of their   homes, without having to visit a store. Turo doesn't compete with GM.   Instead, it offers people the benefit of driving without having to own a car   themselves.\u003cbr\u003e\u003cbr\u003eIllustrated with vivid, indepth and exclusive accounts of both   startups, and reigning incumbents like Best Buy and Comcast, as they struggle   to respond, Unlocking the Customer   Value Chain is an essential guide to demystifying how digital disruption   takes place - and what companies can do to defend themselves.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781524763084\"\u003e\u003ch3\u003eHow Decoupling Drives Consumer Disruption\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781524763084","offer_id":56879105966405,"sku":"9781524763084","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/616a5b8e-ec2b-4b63-a4af-69686003c794.jpg?v=1780719044","url":"https:\/\/shop.autorenwelt.de\/en\/products\/unlocking-the-customer-value-chain-von-thales-s-teixeira-und-greg-piechota","provider":"Autorenwelt Shop","version":"1.0","type":"link"}