{"product_id":"understanding-consumer-behaviour-von-rooma-r-ramsaran-fowdar","title":"Understanding Consumer Behaviour","description":"\u003cp\u003eMauritian consumers are being exposed more and more  to foreign products and are now faced with a variety  of buying choices. With the advent of globalisation,  domestic and foreign firms need to investigate  consumer behaviour in cross cultural\/national  settings.  This study aimed at evaluating the degree  of consumer ethnocentrism among Mauritian consumers   and at understanding their perceptions towards  imported products and domestic products. The  CETSCALE instrument used to measure consumer  ethnocentrism in the USA was examined in the  Mauritian context to assess its validity. The study  also investigated the influence of demographic and  lifestyle variables on the level of consumer  ethnocentrism, and the impact of country of origin  on several dimensions of the product, such as  quality, value for money, status and esteem among  others. Data were collected through personal and  telephone interviews. Findings revealed that the  CETSCALE was applicable to Mauritius and that  Mauritians were not highly ethnocentric.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838337845\"\u003e\u003ch3\u003eAn Evaluation of the Degree of Consumer Ethnocentrism in Mauritius\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838337845","offer_id":39498929012829,"sku":"9783838337845","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c1802e60-0680-4af2-a001-646ac37ddd85.jpg?v=1776145343","url":"https:\/\/shop.autorenwelt.de\/en\/products\/understanding-consumer-behaviour-von-rooma-r-ramsaran-fowdar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}