{"product_id":"understanding-and-planning-strategic-marketing-the-example-of-tesco-plc-von-anonym","title":"Understanding and Planning Strategic Marketing. The Example of Tesco Plc.","description":"\u003cp\u003eEssay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This essay examines the principles and requirements of succesfull strategic marketing on a broader level. Within this context, special emphasis is put on understanding customer behaviour and developing an implementable strategic marketing plan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn order to so, five strategic key targets are singled out and explained thereotically.  In a second step, follwing this explanation, an exemplary marketing plan for Tesco PLC  is created, based on the criteria established earlier.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783346023025\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783346023025","offer_id":39424341901405,"sku":"9783346023025","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/619d9afb-7fd7-4af5-ba7a-75a7f39abea6.jpg?v=1776834264","url":"https:\/\/shop.autorenwelt.de\/en\/products\/understanding-and-planning-strategic-marketing-the-example-of-tesco-plc-von-anonym","provider":"Autorenwelt Shop","version":"1.0","type":"link"}