{"product_id":"udowletworennost-klientow-von-helder-pires-ferrejra","title":"Udowletworennost' klientow","description":"\u003cp\u003eMarketing wse chasche ispol'zuet agressiwnye kommunikacionnye strategii, takie kak reklamnye kampanii dlq stimulirowaniq sprosa. Odnako rynok äwolücionirowal w tom, kak on organizuet sebq dlq predstawleniq towarow i uslug. V ätoj knige awtor analiziruet sootnoshenie wazhnosti i udowletworennosti s cel'ü wyqwleniq klüchewyh faktorow realizacii marketingowyh strategij, predostawlqq ne tol'ko konkretnyj analiz, no i obobschaq strategii kompanij s bolee prakticheskoj tochki zreniq, uchitywaq, chto analiz prowodilsq w real'nom kontexte. Analiz \"Vazhnost' protiw udowletworennosti\" pozwolqet menedzheram opredelit' naibolee wazhnye dlq potrebitelq atributy, okazywaüschie naibol'shee wliqnie na ego udowletworennost', i w to zhe wremq wyqwit' nedostatochno äffektiwnye atributy, kotorye neobhodimo nemedlenno uluchshit'. Prednaznachennaq dlq rukowoditelej predpriqtij, äta kniga pomozhet im wnedrit' instrumenty strategicheskogo uprawleniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207297856\"\u003e\u003ch3\u003eKriticheskie faktory uspeha marketingowyh strategij\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207297856","offer_id":48391912227141,"sku":"9786207297856","price":28.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/675fb4fb-59e4-4053-8bc2-f74bc3e109ab.jpg?v=1748066063","url":"https:\/\/shop.autorenwelt.de\/en\/products\/udowletworennost-klientow-von-helder-pires-ferrejra","provider":"Autorenwelt Shop","version":"1.0","type":"link"}