{"product_id":"two-way-communication-a-win-win-model-for-facing-activist-pressure-von-adrienne-cooper","title":"TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE","description":"\u003cp\u003eActivists and consumers are increasingly demanding  companies act in the best interests of the global  society and the environment, therefore a  corporation''s environmental record is becoming an  important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent  global environmental campaigning organization,  targeted two major multi-national corporations,  McDonald''s and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two  corporations responded to activist pressure from  Greenpeace and offers prescriptive insight on how  corporations can avoid conflict and create mutually  beneficial outcomes when responding to activist  pressure. This research examines the outcome of both McDonald''s and Unilever''s dialogue with  Greenpeace.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843384438\"\u003e\u003ch3\u003eA CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843384438","offer_id":39497155313757,"sku":"9783843384438","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1bd01a82-db51-40b6-9034-657c7da74916.jpg?v=1775362347","url":"https:\/\/shop.autorenwelt.de\/en\/products\/two-way-communication-a-win-win-model-for-facing-activist-pressure-von-adrienne-cooper","provider":"Autorenwelt Shop","version":"1.0","type":"link"}