{"product_id":"tourism-destination-marketing-von-marios-soteriades","title":"TOURISM DESTINATION MARKETING","description":"\u003cp\u003eThe aim of this study is to provide a framework of  principal issues to be addressed and their  application in promoting tourism destinations.  In  the first section, the context of tourism  destination marketing is outlined and the value- chain approach is briefly presented. In the second  section a review of the strategic marketing approach  is carried out. The next section addresses and  highlights the main issues and aspects of  clustering; i.e. clusters' applications within  tourism industry, their activities, as well as their  contribution and benefits resulting at destination  level, illustrated by a case study. The forth  section consists of a comprehensive approach to  electronic marketing, an issue of special interest  in destination marketing. It explores the  contribution of ICT and the use of viral marketing  and social networks. A very recent study is  presented, illustrating the advantages as well as  the limits of the Internet in promoting tourism  services. The study completes with conclusions,  marketing implications and recommendations  contributing to improve effectiveness and efficiency  in destination marketing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844399639\"\u003e\u003ch3\u003eImproving Efficiency and Effectiveness\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844399639","offer_id":39471367979101,"sku":"9783844399639","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/907892c1-84e2-442f-b55b-be9c99c91461.jpg?v=1763192395","url":"https:\/\/shop.autorenwelt.de\/en\/products\/tourism-destination-marketing-von-marios-soteriades","provider":"Autorenwelt Shop","version":"1.0","type":"link"}