{"product_id":"to-sell-is-human-von-daniel-h-pink","title":"To Sell Is Human","description":"\u003cp\u003eLook out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing\u003cbr\u003e\u003cbr\u003e#1 New York Times Business Bestseller \u003cbr\u003e #1 Wall Street Journal Business Bestseller\u003cbr\u003e #1 Washington Post bestseller\u003cbr\u003e\u003cbr\u003e From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.\u003cbr\u003e\u003cbr\u003e According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.\u003cbr\u003e\u003cbr\u003e But dig deeper and a startling truth emerges:\u003cbr\u003e\u003cbr\u003e Yes, one in nine Americans works in sales. But so do the other eight.\u003cbr\u003e\u003cbr\u003e Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.\u003cbr\u003e\u003cbr\u003e To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer \"Always Be Closing\"), explains why extraverts don't make the best salespeople, and shows how giving people an \"off-ramp\" for their actions can matter more than actually changing their minds.\u003cbr\u003e\u003cbr\u003e Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781594631900\"\u003e\u003ch3\u003eThe Surprising Truth About Moving Others\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781594631900","offer_id":39417826181213,"sku":"9781594631900","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/38393137-194b-41fd-b102-e8990777bac4.jpg?v=1781756097","url":"https:\/\/shop.autorenwelt.de\/en\/products\/to-sell-is-human-von-daniel-h-pink","provider":"Autorenwelt Shop","version":"1.0","type":"link"}