{"product_id":"through-a-lens-of-scarcity-von-hanna-luetke-lanfer","title":"Through a Lens of Scarcity","description":"\n                                The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. \n                \n                \u003cbr\u003e\n                                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658349134\"\u003e\u003ch3\u003eHealth Communication in a Low-Income Context\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658349134","offer_id":47060668907845,"sku":"9783658349134","price":90.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/87dac87d-5999-4a32-9a4a-1c14bef93ad1.jpg?v=1773986839","url":"https:\/\/shop.autorenwelt.de\/en\/products\/through-a-lens-of-scarcity-von-hanna-luetke-lanfer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}