{"product_id":"the-saudi-telecommunication-market-von-ghaleb-bakri","title":"The Saudi Telecommunication Market","description":"\u003cp\u003eThe research design is exploratory in nature. It is involved in understanding the mobile phone services in Saudi Arabia and its expansion last five years. The performance of two companies was studied with respect to their customer centric approach. The purpose of the monograph is  to understand the CRM techniques pursued by these two companies. The research was conducted in two phases:  i)The first phase used  secondary data about telecom sector in Saudi Arabia and operations of major telecom companies.   ii)The second phase used primary data collection through a structured pilot survey. Data was collected from suppliers and customers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846514313\"\u003e\u003ch3\u003eIn Focus: The CRM as Competitive Advantage\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846514313","offer_id":39494512640093,"sku":"9783846514313","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8c78fef4-70b6-402d-bfbd-15fd9c83f66a.jpg?v=1757913453","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-saudi-telecommunication-market-von-ghaleb-bakri","provider":"Autorenwelt Shop","version":"1.0","type":"link"}