{"product_id":"the-role-of-information-technology-in-the-innovation-process-von-basel-khashab","title":"The Role Of Information Technology In The Innovation Process","description":"\u003cp\u003eWith increasing globalisation of the banking industry  and continuing change of customer's preferences,banks  are facing more and more intensive competition.It is  critically importance to provide new innovative  services, products and processes to adapt to the  change in customers'needs.The aim of this research  was to identify the role of IT in supporting the  innovation in private banks in Syria that play  significant role in the quickly growing Syrian  economy.A survey targeted at IT managers and their  assistants was conducted in seven private banks,which  were chosen from all private banks in Syria.Overall  52 completed questionnaires were received and  statistically analysed with SPSS(Statistical Packages  for Social Science)software.The results show that  there is a significant positive correlation between  the IT and the innovation process at private banks in  Syria.Moreover, it was found that IT used in these  banks plays a significant positive role in supporting  the innovation processes through its role in  designing new products\/services,designing new  processes, increasing customer satisfaction and  strengthening of the competitive position of private  banks in Syria.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844397277\"\u003e\u003ch3\u003eA Field Study Of Private Banks In Syria\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844397277","offer_id":39497202663517,"sku":"9783844397277","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/03f1900e-99a5-4232-834f-0ac41e7387d0.jpg?v=1758949179","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-role-of-information-technology-in-the-innovation-process-von-basel-khashab","provider":"Autorenwelt Shop","version":"1.0","type":"link"}