{"product_id":"the-power-of-search-search-engines-as-key-marketing-parameters-a-systematic-literature-review-von-benjamin-chee","title":"The Power of Search. Search Engines as Key Marketing Parameters","description":"\u003cp\u003eResearch Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim, language: English, abstract: This paper examines the academic research that has been published during the past 20 years concerning search engine marketing. It classifies the most prominent papers and establishes a conceptual framework consisting of three broad areas and 20 different research themes. This is the first literature review of search-engine-related research, proposing a comprehensive conceptual framework.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe purpose of this study is to conceptualize past research on search engines, develop a framework of topic areas and their relationships among each other, and identify research gaps and questions for future research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe literature review covers all academic research papers from five acclaimed journals of the past 20 years that match predefined keywords and deal with search engines as parameters in modern-day marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis literature review of search engine research is the first of its kind, creating a framework of research fields exclusively for online search. Furthermore, it presents the related academic work in an interdependent structure of topics and suggests future research fields.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668965553\"\u003e\u003ch3\u003eA Systematic Literature Review\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668965553","offer_id":39431987003485,"sku":"9783668965553","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0ef22976-3f4e-4b46-8288-98a63b095efd.jpg?v=1778560735","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-power-of-search-search-engines-as-key-marketing-parameters-a-systematic-literature-review-von-benjamin-chee","provider":"Autorenwelt Shop","version":"1.0","type":"link"}