{"product_id":"the-platform-playbook-von-leeya-hendricks","title":"The Platform Playbook","description":"\n                                \n                \u003cp\u003eIn an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eOffering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, \n                    \n                    \u003cem\u003eThe Platform Playbook\u003c\/em\u003e\n                                         equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032080301\"\u003e\u003ch3\u003eThe Marketer's Guide to Designing, Scaling and Leading Platform Growth\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032080301","offer_id":55540698317125,"sku":"9783032080301","price":35.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/01b657df-aa57-4988-b0ee-a60441f02278.jpg?v=1775881786","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-platform-playbook-von-leeya-hendricks","provider":"Autorenwelt Shop","version":"1.0","type":"link"}