{"product_id":"the-multitasking-consumer-and-e-commerce-von-marcia-daltoe-krampe","title":"The multitasking consumer and e-commerce","description":"\u003cp\u003eThis book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206860426\"\u003e\u003ch3\u003eHow generations X, Y and Z are dealing with technology...\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206860426","offer_id":47337083076933,"sku":"9786206860426","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/86e8fb2e-5f21-4e58-903f-68c4c0041501.jpg?v=1750140901","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-multitasking-consumer-and-e-commerce-von-marcia-daltoe-krampe","provider":"Autorenwelt Shop","version":"1.0","type":"link"}