{"product_id":"the-marketing-managers-guide-von-faustino-taderera","title":"The Marketing Manager''s Guide","description":"\u003cp\u003eFaustino Taderera, the celebrity and towering  figure, is the finest International Business brains  ever produced in Zimbabwe and Africa and the most  published business icon and guru nicknamed, \"The Tom  Peters of Zimbabwe, Africa and the Middle East.\"  This book, The Marketing Manager¿s Guide, his 23th  book, is a companion for top marketing executives  in \"The Kitchen Cabinet,\" and covers, among others,  topics such as:- status of world economy; marketing  plans; strategies for the 4 Ps; sales management;  sustainable competitive advantage; core  competencies; buyer and consumer behaviour; product,  corporate and national branding; mergers and  acquisitions; globalization strategies for firms and  nations; tendering; Ansoff Product-Growth Matrix;  the BCG Matrix, Porter¿s generic strategies;  Faustino Taderera is now one of the world¿s most  eminent and distinguished researchers consulting for  the UN and EU and top world governments. Faustino  always says, \"I am the Socrates, Aristotle and  Plato of my time.\" He is a much sought after global  academic and professional BRAND.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838370330\"\u003e\u003ch3\u003eMarket Dominance, Positioning, Branding\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838370330","offer_id":39469258866781,"sku":"9783838370330","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a3a38762-6278-49ce-b067-fe246376e535.jpg?v=1775627809","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-marketing-managers-guide-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}