{"product_id":"the-impact-of-social-media-on-companies-a-mixed-research-study-von-sarah-werthmueller","title":"The Impact of Social Media on Companies","description":"\u003cp\u003eAs a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company¿s set goals. This study examines the influence of social media marketing on the traffic to a company¿s website and the subscription to its service. Additionally, the impact of a firm's resources on social media and the resulting challenges a business face, are investigated.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639840919\"\u003e\u003ch3\u003eA Mixed Research Study\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639840919","offer_id":39428442292317,"sku":"9783639840919","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9e79692b-06a2-4da0-8ac9-4d6a62656951.jpg?v=1774934964","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-impact-of-social-media-on-companies-a-mixed-research-study-von-sarah-werthmueller","provider":"Autorenwelt Shop","version":"1.0","type":"link"}