{"product_id":"the-impact-of-personalization-on-customer-satisfaction-von-elvier-kleijnen","title":"The impact of personalization on customer satisfaction","description":"\u003cp\u003eThis research was conducted in order to obtain an  answer to the problem statement which was formulated  as follows: ¿What is the impact of personalization  options on customer satisfaction and the supply  chain for a manufacturer of fashion clothing?'' In order to be able to answer this question an  extensive literature review has been done on the  fields of customer satisfaction, mass customization,  personalization options and the combination of  these. Furthermore some informal interviews were  held with experienced men in the field of cut-to- bone suits. According to this primary research a  number of factors were defined which determine  customer satisfaction in the field of men''s fashion  and personalization. These factors were price,  waiting time, service, number of differentiation  options offered and uniqueness. All factors were  divided in three levels.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844313949\"\u003e\u003ch3\u003eThe impact of personalization options in men''s fashion on customer satisfaction\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844313949","offer_id":39495923138653,"sku":"9783844313949","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b00987a2-5136-446f-ae24-4ddbaa6384ee.jpg?v=1776142394","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-impact-of-personalization-on-customer-satisfaction-von-elvier-kleijnen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}