{"product_id":"the-fundamentals-of-content-analytics-von-russ-bahorsky","title":"The Fundamentals of Content Analytics","description":"\n                                \n                \u003cp\u003eFrom feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than ever—often with limited visibility into what’s working and why. This book bridges the gap for professionals who need practical, strategic analytics skills but lack technical backgrounds.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eFeaturing a clear, accessible, and actionable approach, author Russ Bahorsky brings a research-informed perspective to using content data to drive better decisions in today’s digital-first organizations. The book introduces foundational concepts in content measurement, to help you formulate better research questions, and how to collaborate with data experts. With real-world case studies and accessible frameworks, it demystifies analytics without oversimplifying it. \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003eWeb Content Analytics\u003c\/em\u003e\n                                         is not a book about becoming a data scientist—it’s a book about asking better questions, building smarter processes, and creating content that connects. \n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\n                                         \n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003eAlign content analytics with business and mission goals.\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eAsk effective research questions that guide data strategy.\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eGain practical methods for collecting, organizing, and analyzing content data and using it to make better business decisions.\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eCollaborate effectively with data experts and communicate insights clearly.\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eApply ethical data practices and prepare for emerging trends in content analytics.\u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eWho This Book is For\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eMarketing and communications professionals, content strategists and editorial managers, brand and campaign leads, nonprofit and higher education communicators, graduate students in marketing or communication\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9798868826009\"\u003e\u003ch3\u003eA Practical Guide for Marketing and Communications Professionals\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9798868826009","offer_id":58232632738117,"sku":"9798868826009","price":58.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/59bbbbaf-4d42-493a-9b1a-740233c9e648.jpg?v=1781071633","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-fundamentals-of-content-analytics-von-russ-bahorsky","provider":"Autorenwelt Shop","version":"1.0","type":"link"}