{"product_id":"the-effectiveness-of-online-customer-relationship-management-practices-von-jayaraman-munusamy-puvaneswary-silvarajoo-und-shankar-chelliah","title":"THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES","description":"\u003cp\u003eThis book will provide an understanding of Customer  Relationship Management (CRM), how it can improve  the satisfaction among customers through online  mechanism. Availability of internet have helped the  companies to think like customers, firms can deliver  customized information directed to the customers and  applications at a relatively low cost, they can  provide facilities to the customers to carry out  broad set of activities e.g. paying bills online,  ask for questions and even complain at any time. CRM  is a useful tool in terms of identifying the right  customer groups and for helping to decide which  customers to jettison and CRM is needed to retain  these loyal groups of customer before they shift to  competitors.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838396965\"\u003e\u003ch3\u003eA Case of a Malaysian MNC\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838396965","offer_id":39497040560221,"sku":"9783838396965","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/62bc3838-a292-4df0-8d80-7121ac3dcab3.jpg?v=1757657519","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-effectiveness-of-online-customer-relationship-management-practices-von-jayaraman-munusamy-puvaneswary-silvarajoo-und-shankar-chelliah","provider":"Autorenwelt Shop","version":"1.0","type":"link"}