{"product_id":"the-e-commerce-myth-or-light-in-the-darkness-important-factors-in-developing-a-successful-e-commerce-strategy-with-an-emphasis-on-business-to-business-von-lars-haberzettl","title":"The E-Commerce: Myth or Light in the Darkness","description":"\u003cp\u003eInhaltsangabe:Abstract: \u003c\/p\u003e\u003cp\u003eWith just a few mouse clicks, an Internet user is able to enter a virtual shopping mall. Shopping via the Internet: This is predominantly associated with consumer goods, such as books, CDs or videos, but e-commerce via the Internet for business-to-business goods-even though still in its infancy-is booming rapidly. \u003c\/p\u003e\u003cp\u003eExchanging information and buying and selling via a network however, is not new in the business-to-business world. Many companies already have Extranets with suppliers and customers. This form of e-commerce has been well established for several years, particularly using Electronic Data Interchange (EDI) over private networks. The difference is that an Extranet allows access only to certain customers, whereas with the Internet everybody has access to the e-commerce offer of a company. \u003c\/p\u003e\u003cp\u003eBefore looking at the vast opportunities e-commerce offers companies, the question of what e-commerce actually is, should be answered, so that everybody has the same and clear understanding of it. \u003c\/p\u003e\u003cp\u003eE-Commerce can be defined as: \u003c\/p\u003e\u003cp\u003e\"Any form of business transaction in which the parties interact electronically rather \u003c\/p\u003e\u003cp\u003ethan physical exchanges or direct physical contact.\" \u003c\/p\u003e\u003cp\u003eThis means that the entire purchase or sales process is done via the Internet. However, it is not essential that payment is undertaken over the Internet as well. This can also be done via traditional ways. \u003c\/p\u003e\u003cp\u003eWhile Germany is still contemplating about extending its retail store opening hours, customers are already shopping around the clock on the Internet?and not only in Germany, but around the world. With the Internet as a new marketplace and distribution channel, companies have to change their business thinking. Not only will the consumer buying behaviour change dramatically, but also the buying behaviour between companies. \u003c\/p\u003e\u003cp\u003eIt is most likely, that in two years time, most information needed for a business-to-business purchase will be collected from the Internet. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Inhaltsverzeichnis:Table of Contents: \u003c\/p\u003e\u003cp\u003e0.Introduction1 \u003c\/p\u003e\u003cp\u003eChapter 1- Methodolog3 \u003c\/p\u003e\u003cp\u003eChapter 2 -What's behind E-Commerce4 \u003c\/p\u003e\u003cp\u003e2.Introduction \u003c\/p\u003e\u003cp\u003e2.1The Development of the Internet \u003c\/p\u003e\u003cp\u003e2.2Opportunities for Small and Medium sized Companies \u003c\/p\u003e\u003cp\u003e2.3E-Commerce - Not only for Consumer-Buyers \u003c\/p\u003e\u003cp\u003eChapter 3 - Marketing Strategies and E-Commerce Solutions9 \u003c\/p\u003e\u003cp\u003e3.Introduction \u003c\/p\u003e\u003cp\u003e3.1Product Strategy \u003c\/p\u003e\u003cp\u003e3.2Price Strategy \u003c\/p\u003e\u003cp\u003e3.3Promotion\/Communication Strategy \u003c\/p\u003e\u003cp\u003e3.4Distribution Strategy \u003c\/p\u003e\u003cp\u003eChapter 4 - Success Factors for an E-Commerce [¿]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838623061\"\u003e\u003ch3\u003eImportant Factors in developing a successful E-Commerce Strategy with an Emphasis on Business-to Business\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838623061","offer_id":39459861266525,"sku":"9783838623061","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/849a4c95-8982-4f0f-a599-492e68c4d6ec.jpg?v=1782536641","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-e-commerce-myth-or-light-in-the-darkness-important-factors-in-developing-a-successful-e-commerce-strategy-with-an-emphasis-on-business-to-business-von-lars-haberzettl","provider":"Autorenwelt Shop","version":"1.0","type":"link"}