{"product_id":"the-aestheticisation-of-architecture-von-bisera-gondevska","title":"The Aestheticisation Of Architecture","description":"\u003cp\u003eAs most products on the market, architecture  relies on various means of advertising in order to  become a desired commodity. Architects and Building  Project Managers are not only in the business of  constructing a sound structure but equally so in the  business of identifying a particular demand \u0026amp;  responding to a target market.  With this in mind it is not at all surprising that  modern advertising techniques are being applied to  sell architecture in the same way that they are used  to sell the average breakfast cereal. This book,  therefore, provides a study into how far modern  architecture relies on advertising, \u0026amp; furthermore,  how desired ideologies are communicated through  image association. The book also questions the  effects of modern communication methods on the final  product. Does a great advertising campaign  transcribe to good architecture? What happens when  great architecture is not strongly advertised?  Taking into account image application methods \u0026amp;  theories beyond the realm of architecture this book  is a very interesting reference for professionals in  the domain of Architecture, as well as Communication  and Marketing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838349367\"\u003e\u003ch3\u003eThrough The Manipulation Of The Image\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838349367","offer_id":39499110547549,"sku":"9783838349367","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d6b6a1fd-8811-4470-9798-9acc7f9f8c30.jpg?v=1757741749","url":"https:\/\/shop.autorenwelt.de\/en\/products\/the-aestheticisation-of-architecture-von-bisera-gondevska","provider":"Autorenwelt Shop","version":"1.0","type":"link"}